Brand Celebrity: Money minting e-commerce formula that drives India’s online shopping.

Brand Celebrity: Money minting e-commerce formula that drives India’s online shopping.

Every Brand Guru will agree to the fact that Celebrities, themselves, are marketable products. While celebrities are known to endorse products of different brands as influential partners, some have forayed into entrepreneurship by successfully leveraging their fame and stardom to build their own brands. The trend of celebrity brand ownership started in the early 2000s and with the boom in the digital media,celebs like Kylie Jenner or Gwyneth Paltrow have successfully built million dollar companies selling fashion and lifestyle products…

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How Social media is acting as a catalyst between the Government & Citizens

How Social media is acting as a catalyst between the Government & Citizens

Social media isn’t just a way for us to send memes, find entertaining videos or keep up with the latest pop culture trends, it is also a primary form of communication. The use of social media extends to government as well. Social media makes it easier for citizens to voice their opinions, and for the government to hear them. No matter what area of the public sector you’re working at, the people you serve are on social media. They’re asking questions and…

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Marketing through Memes: Effective Enough?

Marketing through Memes: Effective Enough?

Getting started with incorporating memes into a marketing strategy in meaningful ways to a generation that has different values and needs is a necessity. Memes are a creative way to advertise one’s products, and the brands have started to rake their brains and unleash the creative genius in them in an attempt to attract more consumers. Brands used the quirky trend of “If you don’t love me at my worst” meme and the marketing is just done right. Pepsi, Cisco,…

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How Top-Notch companies used social media to grab attention on April Fool’s Day

How Top-Notch companies used social media to grab attention on April Fool’s Day

Even Sunday did not stop big-shot companies from welcoming April Fool’s Day. OLA’s team buckled up their innovative muscles to announce that the company is coming up with ONN news in which people along with cabs, will also be updated with the latest news at their doorsteps. It was just a prank and people were drooling over this. The effective social media marketing strategy of OLA was to prioritize the social performance of the company and also to give a tough…

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