Social media isn’t just a way for us to send memes, find entertaining videos or keep up with the latest pop culture trends, it is also a primary form of communication. The use of social media extends to government as well. Social media makes it easier for citizens to voice their opinions, and for the government to hear them. No matter what area of the public sector you’re working at, the people you serve are on social media. They’re asking questions and voicing their opinions. The prevalence of social media has made various departments of government more accountable and accessible to voters.
Remember the #HumFitTohIndiaFit challenge initiated by Union Minister Rajyavardhan Rathore? Hrithik Roshan, Sania Mirza and Virat Kohli shared their respective fitness mantras on social media so as to promote the necessity of being fit. Narendra Modi joined the bandwagon too urging people to lead a healthier life. Surprisingly, netizens also kept going without breaking the chain.
Engaging with your audience is also a good way to be humanistic and break the “faceless government” stereotype. The Beat Plastic Pollution campaign initiated by UN, was at an all-time high. And social media is a big part of this campaign. Since these platforms are all about influence, Odisha Tourism started off with the following post-
Maharashtra government took one step closer to purge plastic from the state and requested the netizens to choose a sustainable future. From Narendra Modi to Ravi Shankar Prasad, everyone made it to the social media and convinced the people to be aware of the hazards of plastic. This showed how powerful social media is as a medium to make people aware of the dangerous outcome.
One of the most active Twitter accounts is of Odisha Tourism. The Twitter handle has taken the social media marketing a step ahead through their posts that solely focuses on exploring Odisha’s tourism and the government has received abundant tourists which directly increased the revenue of the state. The twitter handle also promotes sustainable eco-tourism and proper waste management.
A shopkeeper slips a pack of sanitary napkins into a jet-black plastic bag! Menstruating women are considered impure. All these should stop, right? Hashtags are the new tools in the fight against menstrual taboos. #HappyToBleed, #LetsTalkPeriod, #PadManChallenge etc promoted the fact that menstruation is not a thing to be ashamed of and there is certainly no shame in talking about it. A pad in a hand is not a big deal anymore.
In a world where stories related to periods go with words like “ssshhhh”, “dirty” and “secret”, it is not a small achievement to bring the conversation into the spotlight. More conversations are better, as only through discussing, we can begin to unlearn menstruation as we know it. And in the narratives that follow, bleeding is not a source of shame and pickles will not get spoilt if handled by someone who is menstruating.
Social media is a revolution whose growth has been exponential where Radio took 38 years to reach 50 million users, TV took 14 years to achieve the same target whereas Facebook had 100 million users in less than 9 months. Every global brand has a social media presence; the new marketing tool at their disposal.
Several Facebook pages for various programs and policies have been created to make a two-way communication between the department and its people.
National Rural Employment Guarantee Act https://www.facebook.com/nregs,
National Rural Health Mission https://www.facebook.com/nrhmindia
Mumbai Police posted a powerful message on their Twitter handle about the #StopSmoking campaign, an initiative by the Government. The tweet goes like this-
The social media has become an interactive platform for the Government with its local people which will eventually help in effective implementation. Social media has definitely turned the love-hate relationship with Government to a Love-Love relationship.