How music videos boost Brand exposure through product placement

How music videos boost Brand exposure through product placement

We’re sure you updated your travel bucket list after watching Despacito.

The world has 7 billion pair of eyes approximately and what do they do- watch music videos apparently. Gangnam Style was the first video to reach 1 billion views on YouTube in the year 2012 and this February, there were 100 videos to cross the 1billion views mark. Though most-viewed videos are generally viral videos, like ‘Charlie bit my finger’, but it has a shelf life unlike music videos that has been increasingly touching the one billion views mark. This is the reason why brands too are trying to position their products in the music videos.

Here is a list of 5 record-breaking music videos that crossed the 1 billion views mark and it was not just advantageous for the artist but also for the brands who did strategic product placement in these.

1- Party Rock Anthem- 1.5 Billion views

The first-ever video to make a Guinness World Record for the “Most Likes on YouTube” with 1,574,963 likes. Though product placement in music videos dates back to Queen’s hit single ‘Bohemian Rhapsody’, but LMFAO’s song Party Rock Anthem took product placement to the next level. The entire story boarding of the music video revolved around the ‘Beats by Dre’ earphones.

2- Gangnam Style- 3.2 Billion views

The first video to reach 1 billion views in YouTube history was PSY’s Gangnam Style which also beat the LMFAO’s Party Rock Anthem’s record for “Most Likes on YouTube”. The video had a subtle product placement by Mercedes and Adidas but viewers were quick to notice it.

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3- Starboy- 1.4 Billion views

From Lamborghini to Bentley, Mercedes to Roll Royce and a special visual of the Weeknd riding his personal McLaren P1,the song was not less than a love letter to luxury cars. John Paolo Canton, McLaren’s director of Public Relations, praised the video, even though it wasn’t a paid partnership the brand reaped huge benefits out of it. The video, however, had a product placement by Puma shoes, which the artist wore and was subsequently used in his next music videos.

4- See You Again- 3.8 Billion views

The song featured Wiz Khalifa leaning on a Dodge SRT Viper while mouthing the lyrics. The huge success made Dodge feature three cars in the next film Furious 7 as their marketing initiative.

5- Despacito-5.7 Billion views

Leading the most-viewed list on YouTube is this Spanish song on the channel of Luis Fonsi. The song helped boost tourism in Puerto Rico by 45% thanks to the beautiful shots of the country showcasing the beach, the colorful houses, graffiti and murals, the party culture and especially the lyrics of the song- ‘Vamos a hacerlo en una playa en Puerto Rico’ which literally translates to ‘Let’s do it on a beach in Puerto Rico’.

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So, if you’ve ever found yourself copying PSY’s horse riding dance moves or humming Despacito while doing the hand gesture, with the wrong lyrics of course, then you can’t deny the fact that music videos have the power to capture people’s attention. There is no shelf life when it comes to music. The products integrated may not be available in markets anymore but what stays is the brand name. The brand awareness just increases with exposure, i.e., the number of video views that is bound to multiply with the passage of time.

When compared to other kind of videos- like TV or movies, music videos have the potential to go viral, thanks to social media.Thus, incorporating products in music videosenables brands to get exposure that even normal video advertisements cannot garner.

Want to place your product in the mainstream media content but don’t know where to begin? Meet us and we’ll help you formulate your brand promotional strategy.

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