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Month: November 2018

Brand Celebrity: Money minting e-commerce formula that drives India’s online shopping.

Brand Celebrity: Money minting e-commerce formula that drives India’s online shopping.

Every Brand Guru will agree to the fact that Celebrities, themselves, are marketable products. While celebrities are known to endorse products of different brands as influential partners, some have forayed into entrepreneurship by successfully leveraging their fame and stardom to build their own brands. The trend of celebrity brand ownership started in the early 2000s and with the boom in the digital media,celebs like Kylie Jenner or Gwyneth Paltrow have successfully built million dollar companies selling fashion and lifestyle products…

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