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Why Digital Media should be an integral part of your Promotional Mix

Why Digital Media should be an integral part of your Promotional Mix

If you’ve decided to click on this blog to read then I’m 100 percent sure you’ve probably heard or been told about the increasing presence of digital marketing and how it can affect a brand or a company’s growth. Digital Marketing has percolated through almost all the business sectors prevalent in India, thanks to its power that breaks down geophysical barriers. The growth trends in digital marketing is bending all mathematical formulas in arithmetic progression while making a substantial impact…

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How brands used overnight celebrities to maximize their business

How brands used overnight celebrities to maximize their business

As kids, we all dreamed of becoming famous as celebrities, doling out autographs and flashing a smile at the cameras. Little did we know that years later, the magic of social media would actually leave no stone unturned when it comes to attaining fame in any form overnight. Yes, we are talking about fresh faces, who ruled the social media. We all are aware of Ranu Mondal and her journey from Bengal Railway Station to Mumbai’s music studio. The journey…

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Top 6 Digital Marketing mistakes you need to avoid right now

Top 6 Digital Marketing mistakes you need to avoid right now

Social media marketing today has become a part of your communication mix. Not just for big brands and established businesses but for small local business as well. Now everyone wants to make their brand presence felt on social networks. The simple reason being – that’s where the crowd is.Here are five of the most common mistakes digital marketing companies in Bhubaneswar make. Don’t be guilty of any these, because there is always space for improvements. Take a look: Getting caught…

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How Brands use Emotions to Influence a Buyer’s Decision

How Brands use Emotions to Influence a Buyer’s Decision

A little boy trudging along on a railway platform with a small backpack in the name of valued possession. Remember? I am talking about the Dhara ad. After almost 30 years, the ad still holds strong. The ad was about the emotional bond kids share with food. “Jalebiiii!” How the little guy screamed with delight and the idea of leaving home wasn’t lucrative anymore! This ad just stays with you, forever! Did you just smile now recollecting the emotional ad?…

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5 things everyone from an ad agency will relate to

5 things everyone from an ad agency will relate to

Advertising agency is all about excitement, creativity, deadlines, fun, client meetings every day and all things good. What it is to work in an ad agency can’t be summed up but anyway let’s take a look at 5 things every creature from an ad agency will relate to- 1- DEADLINE- The greatest inspiration for people at an ad agency 2- Staff meeting? Nobody got time for that. It doesn’t matter that there is work stacking up on everyone’s desk, a…

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How to earn money from your videos on Facebook

How to earn money from your videos on Facebook

The Facebook’s video monetization through Audience Network test of in-stream video ads earlier this year was a great success. Through our previous blog we had said that Facebook rolls out video monetization in India. This is a welcome move for all video content creators and publishers to use Facebook as a revenue-generating platform apart from just Youtube. But in order to be eligible, there are certain criteria that publishers need to qualify which we found out while checking the video…

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You really really really really want to…….. Know about the newest social media meme?

You really really really really want to…….. Know about the newest social media meme?

Have you observed the word “really” being used in a bunch of tweets, that you’re patient enough to scroll down to see the final line? Welcome to the newest trend that is sweeping through the social media. The really really really really….format has been on the top list for all the brands to take it up and create their own meme. Brands never lag behind when it comes to jump on the bandwagon. And this particular meme is a blockbuster….

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How music videos boost Brand exposure through product placement

How music videos boost Brand exposure through product placement

We’re sure you updated your travel bucket list after watching Despacito. The world has 7 billion pair of eyes approximately and what do they do- watch music videos apparently. Gangnam Style was the first video to reach 1 billion views on YouTube in the year 2012 and this February, there were 100 videos to cross the 1billion views mark. Though most-viewed videos are generally viral videos, like ‘Charlie bit my finger’, but it has a shelf life unlike music videos…

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Twitterati put the Limelight on Brand Odisha

Twitterati put the Limelight on Brand Odisha

Neil- where are you from? Meera- Odisha Neil – Where is it? In WestBengal? Sounds familiar? Well everyone who hails from Odisha might have faced this situation once in their life, but not anymore! Thanks to the Government of Odisha for making Odisha the host of 14th edition of the Men’s Hockey World Cup. It is a proud moment for all the Odias across the world to witness the 15 nations playing the national sport of India in the capital city…

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Not just through YouTube, Indian publishers and video creators can now generate revenue through Facebook monetization.

Not just through YouTube, Indian publishers and video creators can now generate revenue through Facebook monetization.

In a bid to outdo YouTube and other video sharing platforms, Facebook had adapted its platform to enable video sharing in 2007. Since then videos have become one of the best ways to drive engagement growth. Besides the fact that people upload community-based content by sharing their experiences, we see many professional content creators use Facebook as well apart from other video sharing and telecasting platforms. Facebook drives not only viewership but also engagement which when compared to other platforms…

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